1/17/2024 0 Comments Logtail keyword proLong tail keywords autofilled to show us what users are most often looking for when it comes to "best seo." You can see to the right that we typed "best seo" into Google. These keywords are what users are searching for and you should optimize for them. Leverage your own query research via search engines by typing a simple search into the search bar and see what keywords autofill into long tail keywords.Use this information to help you identify topics that your personas will want to see at each stage of their journey.Build your buyer personas and map them to customer journeys.Using specific keywords like "organic coffee shop" and "Guiana chestnut plant" will help you to rank better as they're further from common keywords bigger brands are trying to rank for. For example, long tail keywords including "organic coffee shops near me" or "buy Guiana chestnut plant near me" are both good examples of when a user is at the final stages of their buyer journey searching via long tail queries. If you're a local brand looking for local foot traffic, adding "near me" to your long tail keywords is a good practice. It's not realistic, or SEO-healthy, for you to optimize your site for the same keywords on every page, therefore you'll need a running list of great keywords. Long tail keyword exampleĭepending on the topics your site creates content around and how many pages you have, you will want to collect a pretty large relevant list of long tail keywords that you can use throughout your site. Brands can better customize their specific keywords for what they provide users. The specificity of long tail keywords also means that there is less competition for each keyword phrase. Customers also receive content that is more closely aligned with their objective, making them happier. Brands receive traffic that is more closely aligned with their content, which will improve their ability to effectively bring new customers into the sales cycle. This means that both users and site owners generally receive better results. Long tail keywords being comprised of a few words makes them much more specific. Using long tail keywords, therefore, makes your content more likely to draw these users into your website and begin the process of the buyer’s journey. People now generally enter queries into Google using the same types of phrasing as they do when they are speaking with a friend. ![]() This has become particularly prevalent with people using voice search more often. Over 70% of search queries are made using long tail keywords. ![]() ![]() Are long tail keywords important for SEO? This is where long tail keywords will become important to separate your brand from your competition. Typically, users begin with a simple search and as the search engines guide them to solving their pain point, their searches become more detailed. ![]() With long tail keywords, you are able to attract more high-quality traffic to your website which is more likely to lead to conversions.ĭuring the customer journey, long tail keywords become more important as their journey evolves. These keywords are also less competitive than generic keywords because they are designed to better reflect how people make queries. Since these keywords are more specific than generic terms, they allow you to target niche demographics. A long tail keyword is a phrase that is generally made from three to five words.
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